进入90年代,正当国内企业纷纷导入 CI 设计之时,日美等西方国家代之而起的是与 CI思想方法颇有不同的 CS 行销战略。CS 是英语 customer satisfation的缩写,意为“让顾客满意”。如果把 CS行销战略与 CI 策划相比,可以发现:CS考虑问题的起点是顾客,CI 要建立的是企业形象;CS 要建立的是企业为顾客服务,使顾客感到满意的系统,CI 仍然摆脱不了推销的色彩。因此,就经营理念而言,CS 要比 CI 更深一层、更高一筹。构成 CS 行销战略的主要思想和观 In the 1990s, when domestic companies introduced CI designs, Western countries such as Japan and the United States began to adopt CS marketing strategies that were different from CI. CS is the abbreviation of English customer satisfation, meaning “to satisfy customers”. If we compare CS marketing strategy with CI planning, we can see that: CS considers the starting point of the problem is the customer, CI wants to establish the corporate image; CS wants to establish a system where the enterprise serves the customer and makes the customer satisfied, CI still gets rid of Can not sell the color. Therefore, in terms of business philosophy, CS is deeper and higher than CI. The main ideas and concepts that make up the CS marketing strategy