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在现实世界与虚拟世界加速融合的当下,企业要做的是随时随地满足客户需求。那么,这要如何实现呢?在我们访谈过的高管中,无论身处银行、零售还是其他行业,很多人仍在苦恼如何为客户设计完美的跨渠道体验,即如何利用数字化高效、无缝地提供客户真正需要、合时宜的产品服务。当然这种追求完美的营销不会徒劳:未来5年左右,人们将有望看到消费者体验在实体和虚拟环境之间的彻底融合。事实上,由于无处不在的大数据、物联网和网站编程与设计升级等因素的综合作用,消费者决策
In the real world and the virtual world to accelerate the integration of the moment, companies need to do is to meet customer needs anytime, anywhere. So how do we achieve this? Many of the executives we interviewed, whether in the bank, in retail or in other industries, are still struggling with how to design the perfect cross-channel experience for their customers - how to take advantage of digital efficiency and seamlessness To provide real customer needs, timely product services. Of course, this pursuit of perfection marketing will not be in vain: the next five years or so, people will be expected to see the consumer experience in the entity and the virtual environment completely integrated. In fact, due to the combined effect of ubiquitous big data, IoT and website programming and design upgrades, consumer decision-making