着力打造泸州酒文化,是市委市政府大力推动泸州酒业实现新的腾飞,把泸州真正建成“中国白酒金三角”核心腹地的四大举措之一。酒瓶是盛酒容器,酒文化与瓶文化同缘共存,酒瓶文化是酒文化的重要组成部分。在泸州建立“中国白酒金三角”酒瓶文化博物馆,既是打造“中国白酒金三角”核心腹地的现实所需,也是传承中国名酒文化的形势所迫,更是提升酒业园区省级文化产业示范基地品牌、促进泸州酒业旅游发展的有利条件。泸州独特的地域资源优势和深厚的酒文化底蕴,为泸州建立酒瓶文化博物馆奠定了良好的文化基础;不断国际化的市场需求,为泸州建立酒瓶文化博物馆创造了良好的机遇。研究泸州建立“中国白酒金三角”酒瓶文化博物馆的必要性和可行性对加强泸酒品牌建设,提升泸州旅游城市品牌,促进泸州酒业持续健康地发展有积极的现实意义。 Efforts to build Luzhou wine culture is the municipal government to promote Luzhou liquor to achieve a new takeoff, Luzhou really built “China liquor golden triangle ” one of the four major hinterland initiatives. Wine bottle is Sheng container, wine culture and bottle culture coexistence, wine culture bottle culture is an important part. The establishment of “Chinese White Wine Golden Triangle” Wine Culture Museum in Luzhou is not only necessary for building the core of the “Golden Triangle of Chinese Liquor”, but also forcing the situation of Chinese famous wine culture and enhancing the provincial culture of Wine Industry Park Industry demonstration base brand, promote the development of Luzhou wine tourism favorable conditions. Luzhou’s unique geographical advantages and rich wine culture, laid a good cultural foundation for Luzhou to establish a wine bottle culture museum. The continuous international market demand has created a good opportunity for Luzhou to establish a wine bottle culture museum. The necessity and feasibility of establishing Luzhou ’s “Golden Triangle” wine bottle culture museum in Luzhou has a positive and practical significance to strengthening the brand building of Luzhou Wine, upgrading Luzhou’ s tourism city brand and promoting the sustainable and healthy development of Luzhou Liquor.