2003年,在产品供不应求的情况下,广州本田汽车有限公司(以下简称广州本田)毅然与本田全球同步换型,并一举降价4万元,同时新车配置提高一个级别。2007年7月,广州本田的主打产品——雅阁车系价格降幅超3万元,引起中高级车新一轮的价格洗牌。广州本田的产品为何有如此大的价格弹性其关键在于有效的成本管理,为企业提供了降价的空间。广州本田在学习日本本田公司“成本企划”模式的基 In 2003, under the circumstance of short supply of products, Guangzhou Honda Automobile Co., Ltd. (hereinafter referred to as Guangzhou Honda) decided to synchronize with Honda globally and cut the price by 40,000 yuan in one fell swoop. Meanwhile, the new car configuration increased by one level. July 2007, Guangzhou Honda’s flagship product - Accord car prices fell over 30,000 yuan, causing a new round of high-class car price reshuffle. Guangzhou Honda’s products Why such a large price elasticity The key lies in effective cost management, providing enterprises with a price reduction. Guangzhou Honda is studying Japan Honda’s “cost planning” model base