在全域旅游的发展战略下,荣成乡村休闲旅游有了更明晰的发展方向和更完善的框架体系。本文基于荣成乡村休闲旅游发展的实际状况,分析了全域旅游与乡村休闲旅游的关系和发展依托,从全域旅游的视角,归纳了荣成乡村休闲旅游存在的问题,并从规划布局、产业依托、目的地定位、游客融入、乡民素质等5个方面提出可行性建议,思考荣成乡村休闲旅游在发展理念上如何突破,在实施策略上如何创新。以期将荣成乡村休闲旅游与全域旅游战略紧密结合,以旅游业带动其他产业共同发展。 Under the strategy of global tourism development, Rongcheng rural leisure travel has a clearer development direction and a more complete framework system. Based on the actual situation of Rongcheng rural recreational tourism development, this paper analyzes the relationship between tourism and rural leisure travel and the development relying on it. From the perspective of global tourism, it summarizes the existing problems of Rongcheng rural leisure tourism. From the aspects of planning layout, industry support, Put forward feasible suggestion in 5 aspects such as the location, the integration of tourists, the quality of villagers, how Rongcheng rural recreation tourism breaks through in the development concept and how to innovate in the implementation strategy. In order to Rongcheng rural leisure travel and tourism strategy closely integrated with the tourism industry to promote common development of other industries.