现在,营销可谓无处不在,营销的方式和手段也越来越呈现多样化的趋势。一家叫做华远地产的开发商已经开始尝试用企业文化来进行营销,并要求企业在营销的过程中务必要体现出华远的企业文化。另一家开发商三木集团,则以组织客户会的方式,加强售后服务,并以此促进企业的营销工作。而奥康皮鞋则倾向于与高端电视台合作,通过共同打造有影响力的电视栏目,抢占营销制高点。还有,一向不讲究店面形象的低压电器行业,从正泰开始,也对店面形象进行了精心的设计,让客户一进店面就产生愉悦的感觉。营销的形式和营销的角度其实可以有很多种区别,但究其实质,都是要方便客户,并帮助客户获得更多价值。 Now, marketing is ubiquitous, marketing methods and means are also increasingly diverse trend. A developer called Huayuan Real Estate has begun to try to use corporate culture for marketing, and requires businesses in the marketing process must reflect the Huayuan corporate culture. Another developer Miki Group, the organization will be the way customers, to strengthen after-sales service, and in order to promote business marketing. The O’Connell leather shoes are inclined to cooperate with high-end television stations, together to create influential TV programs, to seize the high ground of marketing. Also, always pay attention to the low-voltage electrical storefront image of the industry, starting from Chint, but also the image of the store was carefully designed to allow customers into the store to produce a pleasant feeling. There are quite a few differences between marketing and marketing, but the essence is to make it easier for customers and help them get more value.