蜀绣,是以成都为中心的刺绣品的总称。蜀绣作为中国优秀传统手工艺,其发展展现出了非物质文化遗产无限的艺术魅力和蓬勃向上的希望。但是目前蜀绣的市场占有率很低,市场发展缓慢、经济效益低下,其中既有历史的影响,也有现实的原因。为了发展蜀绣,不让这门优秀的传统手工技艺失传,本文通过对蜀绣产业发展的现状及存在的问题分析,提出促进蜀绣产业发展的一些应对之策。 Shu embroidery, is the general term of Chengdu as the center of embroidery. Shu embroidery as China’s outstanding traditional handicrafts, its development has demonstrated the intangible artistic heritage of immaterial cultural heritage and vigorous hope. However, the current market share of Sichuan embroidery is very low, the market is slow to develop, and the economic benefits are low. There are both historical and realistic reasons for this. In order to develop Shu Embroidery and prevent the excellent traditional handicraft from being lost, this paper puts forward some countermeasures to promote the development of Shu Embroidery Industry by analyzing the status quo and existing problems of Shu Embroidery industry.