新媒体和其他新鲜事物一样,从出现至今学术界尚未对其冠以确切的定义,但它已经深深地影响着我们周围的一切,人们逐渐习惯它、适应它,并且利用它。在相当长的一段时间人们停留在电视、报纸、广播等媒介中,直至手机、电脑作为接收终端的问世,再加之现代计算机技术、数字技术、通信技术、互联网等技术的出现,使得新媒体迅速显露出其优势并得以快速发展,档 New media, like many other new things, has not yet been precisely defined by the academic community since its appearance, but it has deeply influenced everything around us. People gradually become accustomed to it, adapt to it, and use it. For a long period of time, people stay in media such as television, newspapers and radio until the advent of mobile phones and computers as receiving terminals, and the advent of technologies such as modern computer technology, digital technology, communication technology and the Internet make new media rapidly Revealed its advantages and to rapid development, file