新媒体技术自诞生后在很短的时间内得到了迅速普及,如今发展成为继报纸、广播、电视之后的一种新兴的大众传播媒介,同时介入团建领域成为重要的政治沟通渠道。新媒体承袭了传统媒体的政治功能,凭借其自身的优势,在提高青年思想觉悟方面正发挥着越来越重要的作用。本文从当前青年思想的现状以及存在的问题着手,深入分析其原因,进而提出新媒体环境下如何引导与加强青年的思想工作,旨在发挥新媒体的优势,促进青年健康成长。 Since its birth, new media technology has gained rapid popularity in a very short period of time. Nowadays, it has become an emerging mass media after newspapers, radio and television. At the same time, it has become an important political communication channel in the field of league building. New media inherits the political functions of traditional media and, by virtue of its own advantages, is playing an increasingly important role in raising young people’s political consciousness. This article starts from the current situation and existing problems of the youth thinking, analyzes its causes in-depth, and then proposes how to guide and strengthen the youth ideological work under the new media environment so as to give play to the advantages of new media and promote the healthy growth of youth.