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创意,通常指那些具有创新性的意念,作为一种解决问题的方法,在几乎所有强调创造性的专业领域内普遍得到提倡。对于艺术与设计而言,创意既是最激动人心的灵感火花,又是最夺人眼球的视觉内核,可谓集万千宠爱于一身。在如今文化创意产业迅速成长的背景下,创意这个词更是热得发烫,以至于在一些地区,设计师、广告人这些传统称呼都不够用了,被新兴的“创意工作者”取而代之。在这股热潮中,人们对创意的认知也由此产生了一些扭曲与误读,主要表现为创意发生神秘化、创意手段表面化和创意效果夸大化。创意的生成带有一定偶然性,故而经常被形容为灵光一
Creativity, often referred to as innovative ideas, is a method of problem solving that is commonly advocated in practically all creative areas of specialization. For art and design, creativity is both the most exciting spark of inspiration and the most eye-catching visual kernel that sets it apart. In the context of the rapid growth of the cultural and creative industries, the word creative is even hotter, so that in some areas, the traditional names of designers and advertisers are not enough. They are being used by emerging “creative workers” Instead. In this upsurge, people’s cognition of creativity has also resulted in some distortions and misunderstandings, mainly manifested in the mystery of creativity, the surface of creative means and the exaggerated effect of creativity. Creative generation with a certain chance, it is often described as Emmanuel