在市场经济体制下,电力企业面临着严峻的挑战,为了在竞争激烈的市场环境下占有一席之地,必须加大电力营销力度,继而提升其服务质量。在传统的电力营销管理模式下,其营销效果并不显著,未能满足社会的需求,所以必须创新营销理念,实现电力营销精细化,在全新的营销管理理念下,通过实践,进而促进电力企业营销精细化管理战略更好的实施。因此,本文针对精细化和其在电力企业营销中的实施进行了分析,从而为提升电力企业营销质量提高借鉴。 Under the market economy system, electric power enterprises are faced with severe challenges. In order to occupy a place in a highly competitive market environment, they must intensify their efforts in marketing their electric power to enhance their service quality. Under the traditional mode of power marketing management, the marketing effect is not significant and fails to meet the needs of the society. Therefore, it is necessary to innovate the marketing concept and refine the power marketing. Under the new marketing management concept, Marketing refined management strategy to better implement. Therefore, this article analyzes the refinement and its implementation in the marketing of power companies, so as to improve the marketing quality of power companies.