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当年,银鹭花生牛奶迅速成为饮料行业的一匹黑马,连续几年保持着快速增长的销售态势,成就了饮料行业第二梯队的领军地位。然而,再向前发展,就会直接面对这个行业的诸如两乐、康师傅等主流品牌的近身遭遇战。这个时候,银鹭的品牌沉淀不足,后劲乏力的缺陷慢慢显现。
In the same year, Yinlu peanut milk quickly became a dark horse in the beverage industry. For several years, it maintained a fast-growing sales trend and led the second tier in the beverage industry. However, if we move forward, we will directly face the close encounters of mainstream brands such as Liangle and Master Kong in this industry. This time, Yinlu brand precipitation inadequate, fatigue weakness of the defect slowly revealed.