近来，“品牌图书”这一概念频频出现于业内的报刊杂志之上。业内同人也已陆续发表高见，从理论高度阐述了“品牌战略是出版社可持续发展的战略”、“图书品牌化是２１世纪中国书业的必然选择”、“亟待提高对品牌图书重要性之认识”等等鲜明、理性而科学的观点。笔者以为，仅 Recently, the concept of “brand books” appeared frequently in newspapers and magazines in the industry. Colleagues in the industry have also expressed their opinions one after another. From a theoretical perspective, “brand strategy is the strategy of sustainable development of publishing houses”, “book brandization is the inevitable choice of Chinese book industry in the 21st century” and “urgent need to improve the importance of brand books Understanding ”and so bright, rational and scientific point of view. I think, only