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美国《商业周刊》评世界名牌有个标准,我们总结为102030原则,10就是品牌价值必须超过10亿美金,20就是海外市场销售额占所有销售额的20%以上,30就是海外市场获得的利润占利润总额的30%以上,其实后面30%是非常难的。
The United States, “Business Week” on the world famous brands have a standard, we summed up the principle of 10,2030, 10 is the brand value must be more than 1 billion US dollars, 20 is the overseas market sales account for more than 20% of all sales, 30 is the profits obtained in overseas markets Accounting for more than 30% of the total profit, in fact, 30% behind is very difficult.