为什么要讲比稿这样“残忍”的事情?我想,两岸广告人的共同感受,就是广告越来越难做。广告难做不是创意越来越难做,现在资讯发达,我们随时可以看到最新的影视、平面广告,无论在美国、还是香港、台湾和广州,大家都可以看到最新的创意作品。创意越艰难越有挑战,味道越甘醇。难做的是广告公司的经营。 Why talk about such a “brutal” manuscript? I think the common feeling of people on both sides of the commercials is that advertisements are getting harder and harder to do. Advertising is not difficult to do more and more difficult to do creative, information is now developed, we can always see the latest television, print ads, both in the United States, Hong Kong, Taiwan and Guangzhou, we can see the latest creative works. Creative more difficult the more challenging, the more the taste of glycol. Difficult to do is the advertising company’s business.