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参加展览会是企业最重要的营销方式之一,也是企业开辟新市场的首选方式。在同一时间、同一地点使某一行业中最重要的生产厂家和购买者集中到一起,这种机会在其它场合是找不到的。通过参加展览会,人们可以迅速全面地了解市场行情。许多企业正是借助展会这个渠道,向国内外客户试销新产品、推出新品牌,同时通过与世界各地买家的接触,了解谁是真正的客户,行业的发展趋势如何,最终达到推销产品、占领市场的目的。欣赏、利用展会价值,与展会建立和谐合作关系,成为一个成熟的参展商,以下几点尤其需要关注。
Participate in the exhibition is one of the most important marketing companies, but also the first choice for enterprises to open up new markets. At the same time, the same place brings together the most important manufacturers and buyers in an industry and this opportunity can not be found elsewhere. By attending the exhibition, people can quickly and fully understand the market. Many enterprises use this exhibition channel to try out new products and introduce new brands to domestic and foreign customers. At the same time, it is through contact with buyers all over the world to understand who is the real customer, what is the development trend of the industry, and finally to sell products and occupy The purpose of the market. Appreciate, use the value of the show, and the exhibition to establish a harmonious and cooperative relations, become a mature exhibitors, the following points in particular need attention.