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世博会品牌赞助是展会运营和企业之间的一个互助结合点,能够促进成功办展和企业品牌推广的双赢。世博局以采购代理的身份与赞助商进行谈判后确定供货价格并签订购货合同,合同的价款从VIK赞助额中扣除。另外世博局与使用主体签订委托协议,在协议中双方约定材料的结算价款,世博局按协议中约定的价款向使用主体收取现金,从而实现VIK材料的变现。
World Expo brand sponsorship is a combination of mutual aid between exhibition operation and business, which can promote a win-win situation for successful exhibition and corporate brand promotion. The Expo Bureau, in the capacity of purchasing agent, negotiated with the sponsor to determine the delivery price and sign the purchase contract. The contract price was deducted from the VIK sponsorship amount. In addition, the World Expo Bureau and the use of the principal signed an entrustment agreement, the two sides agreed in the agreement the settlement price of materials, Expo Bureau according to the agreement agreed price received from the main cash, in order to achieve the realization of VIK materials.