旅游景点主要指的是专门用于为到来的公民群众游乐、参观而设立并管理的休闲活动场所,其具有长久性、持续性的特征。在我国当前大力倡导低碳经济理念的大环境、大背景下,如何对旅游景点进行科学的营销与管理显得尤为重要。本文基于低碳经济的视角,对现阶段旅游景点营销与管理过程中存在的问题进行了分析,并尝试提出促进低碳经济基础上旅游景点营销与管理的相关策略。 The tourist attractions mainly refer to the leisure activities which are specially designed for the recreation and visit of the citizens who come here, and have long-term and persistent characteristics. At present, under the big background of vigorously promoting the concept of low-carbon economy in our country, it is particularly important to conduct scientific marketing and management of tourist attractions. Based on the perspective of low-carbon economy, this paper analyzes the existing problems in the process of marketing and management of tourist attractions and tries to put forward some strategies to promote the marketing and management of tourist attractions based on low-carbon economy.