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编者按作为国内较大的电子商务网站之一,苏宁易购有着广泛的知名度。当品牌家喻户晓时,苏宁易购开始联合网易做一件之前很少有电商企业做的事情——与用户深层次互动。“我知道苏宁易购”和“我到苏宁易购买东西”看起来仅一步之遥,而这一步却是最艰难的一步。为了预热苏宁易购的“双十二”、“418”两大促销活动,网易创意性地策划了“末日移居”、“春天来了,私约吧”活动。这2个活动从何而来?如何吸引用户参与?如何植入苏宁易购品牌?如何为苏宁易购带来用户?苏宁易购如何评价这两个活动?他们对整个行业又有怎样的意义?本期杂志将带您探索,为您呈现!
Editor’s note As one of the larger e-commerce sites, Suning Tesco has a wide range of visibility. When the brand is well-known, Suning Tesco started to do a joint NetEase few things before the business of e-commerce - deep interaction with the user. “I know Suning Tesco ” and “I went to Suning easy to buy things ” seems only one step away, but this step is the most difficult step. In order to preheat the Suning Tesco “Double Twelve ”, “418 ” two major promotions, NetEase creative planning “immigrants ”, “Spring is coming, privately bar ” activities . How these two activities come from? How to attract user participation? How to implant Suning Tesco brand? How to bring users to Suning Tesco? Suning Tesco how to evaluate these two activities? What is the meaning of the entire industry? This issue magazine will take you to explore, presented for you!