论文部分内容阅读
《汽车销售管理办法》终于要出台了,虽然是姗姗来迟,但“迟到总比不到好”;政策最大的意义应该是提供公平、自由的竞争环境,并加强后端监管。1月6日,商务部发布了《汽车销售管理办法(征求意见稿)》(以下简称《管理办法》),面向全社会征求意见。长期以来,汽车行业因政策天平的倾斜导致厂家与经销商地位不平等且双方关系日趋紧张。从行政指导的角度来看,如今隐去了现行的《汽车品牌销售管理实施办法》中“品牌”二字的《管理办法》出台,无疑让经销商看到了已经实施近十年的品牌授权销售模式被打破、自主权和话语权提升的曙光;但结合当下车市已经诞生诸多新模式、新业态的市场现实,又不得不说《管理办法》的姗姗来迟某种程度上已经滞后于市场发展。
The “Measures for the Administration of Automobile Sales” is finally promulgated. Although it is a long time coming, “late arrives better than no good.” The greatest significance of the policy should be to provide a fair and free competitive environment and strengthen rear-end supervision. On January 6, the Ministry of Commerce released Measures for the Administration of Automobile Sales (Draft for Comment) (hereinafter referred to as the “Administrative Measures”), soliciting opinions from all sectors of the society. For a long time, the inclination of the automobile industry due to the policy balance has led to the unequal status of manufacturers and distributors and the tension between the two parties has become increasingly tense. From the administrative guidance point of view, nowadays hidden “the implementation of the car brand sales management approach” “brand ” the word “management approach” introduced, no doubt allow dealers to see the brand has been implemented for nearly 10 years Authorized sales model was broken, the dawn of autonomy and the right to speak of improvement; but with the current auto market has been born a lot of new models, the new format of the market reality, but also have to say that the “management approach” late to some extent has lagged In the market development.