传统的市场营销把营销活动看成是单一的“企业活动”,即企业在适当的时候、适当的地方,以适当的价格、适当的信息沟通和促销手段,向适当的顾客提供适当的产品和服务的过程。尽管越来越多持营销观念和社会营销观念的企业已经认识到满足顾客需要、保护并提高顾客利益和长期社会福 Traditional marketing treats marketing as a single “business activity,” where the business provides the right customer with the right product, at the right time, where appropriate, at the right price, with the right communication and marketing tools Service process. Although more and more enterprises holding the concept of marketing and social marketing have realized that they meet the needs of their customers, they protect and enhance their interests and long-term social welfare