网络时代,数量众多的小众杂志举步维艰。本文分析了具有小众杂志典型特征的古典音乐杂志近年处境困难的主要原因,探讨了古典音乐杂志发展的可能性,提出了从销售模式到广告宣传模式再到杂志内容分层渐进向互联网新媒体平台延伸的策略。 Internet age, a large number of small minority magazine difficult. This article analyzes the main reasons why classical music magazines have the typical characteristics of minority magazines in recent years, and probes into the possibility of developing classical music magazines. The article proposes that from the sales model to the advertising model to the magazine content layered to the new media Platform extension strategy.