随着中国经济的快速发展,赴日旅行的游客越来越多。继2015年“爆买”之后,今年又出现了“爆花见”即赏樱热潮。由于对樱花文化的不了解和两国文化差异性,引起了一些摩擦。本文以此为背景深刻剖析问题的症结后,提出加大宣传,加强中日互信,增设设施,提高服务质量等对策。 With the rapid development of China’s economy, more and more tourists are traveling to Japan. Following the 2015 “Buying to buy ” after this year there have been “popsicle see ” that is, the cherry blossom craze. Due to the lack of understanding of cherry culture and cultural differences between the two countries, it caused some friction. After analyzing the crux of the problem deeply, this paper puts forward some countermeasures such as increasing propaganda, strengthening mutual trust between China and Japan, establishing additional facilities and improving service quality.