在国内地质公园建设的大环境下,湖北省地质公园建设也初具规模,已建成国家级地质公园6个,木兰山是其中之一。木兰山国家地质公园的地质遗迹资源丰富,区位交通条件良好,但是宣传促销力度不足、管理模式效果不佳是目前的劣势,地质公园需求扩大、政府政策积极支持是面临的机遇,生态旅游竞争激烈、公园品牌优势不强是发展的威胁。应从可持续发展、科学管理、人力资源、开发保护、宣传营销五个方面逐步推进对木兰山地质公园的建设。 Under the environment of the construction of domestic geological parks, the construction of geoparks in Hubei Province has taken shape and has been built into six national geological parks. Mulan Shan is one of them. Mulan Mountain National Geological Park is rich in geological heritage resources, location traffic conditions are good, but the lack of publicity and promotion efforts, poor management mode is the current disadvantage, the demand for geoparks to expand, the active support of government policies is the opportunity to face the intense competition in eco-tourism , Park brand advantage is not a threat to development. The construction of Mulan Mountain Geopark should be progressively promoted from the aspects of sustainable development, scientific management, human resources, development and protection, and publicity and marketing.