一个品牌的社会化话题,除了有趣的内容吸引粉丝参与之外,能否引发产品品牌联动,参与话题热点的借势,是快速放大,聚集粉丝受众的制胜法宝。小松鼠壁挂炉:天生e对5月31日,小松鼠壁挂炉在北京正式发布搭载二代eco节能技术并标配劳力特互联网温控器的新一代壁挂炉产品。最具行业意义的是,小松鼠是行业内首家将互联网温控器标配在其壁挂炉产品之上的品牌。壁挂炉与互联网温控器的搭配,有效帮助消费者实现舒适和节能的双重要求,再加之小松鼠壁挂炉本 The socialization of a brand, in addition to interesting content to attract fans to participate in, can trigger product brand linkage, hot topic in the occasion to participate in the topic, is to quickly enlarge and gather the fans winning the magic weapon. Small squirrel boiler: born e On May 31, the squirrel boiler released in Beijing officially equipped with the second generation of eco-friendly energy-saving technology and standard labor Internet Internet thermostat a new generation of boiler products. The most industrial-minded is that squirrels are the first brands in the industry to have Internet thermostats as standard on their wall-mounted products. Boiler and Internet thermostat with the effective help consumers to achieve the dual requirements of comfort and energy saving, coupled with the squirrel boiler