本文主要从电广传播媒体的收入水平、具体的融资能力以及在投资过程中的效率对传媒上市公司投资能力进行了详细的的分析,认为传媒上市公司进行投资的过程中,发挥关键作用的因素是提高综合的投资效率,从而提高增加收入的能力。 This article mainly analyzes the investment ability of media listed companies from the income level, specific financing ability and the efficiency in the process of investment. It thinks that the listed companies play a key role in the investment process It is to enhance the efficiency of integrated investment so as to enhance its ability to increase revenue.