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如果把中国入关以前的时期看作跨国公司进入中国历程的第一阶段,那么实施有效的战略升级则成为了跨国公司征战中国市场的第二阶段。正因如此,近3年来,跨国公司大规模整合风潮涌动:诺基亚、索尼等公司都对其在华业务进行大规模重组:可口可乐、联合利华、安利、伊莱克斯等都进一步强调“中国本土化”的整合:微软、盛大、索尼、LG等则纷纷换将。变化的背后是为了打赢一场未来的市场争夺战。
If we regard the period before China's entry into the customs as the first phase of the transnational corporation's entry into China's history, the effective implementation of the strategic upgrade will become the second phase of multinational corporations' campaigning for the Chinese market. Because of this, in the recent three years, the wave of large-scale integration of MNCs has surged: companies such as Nokia and Sony have conducted massive restructuring of their operations in China: Coca-Cola, Unilever, Amway and Electrolux further emphasized that “China Localization ”integration: Microsoft, Shanda, Sony, LG, etc. have changed. The change behind is to win a future market battle.