时下,电视市场分析、节目评估的指标,收视率都具有垄断地位,是当仁不让的权威;从央视到地市级电视台,从电视广告经营战略确定到具体节目的去留,收视率几乎拥有着生杀予夺的大权。从电视台的宏观决策到节目编排,从节目质量评估到广告时间价格的制定,收视率的作用日益凸显。今天, Nowadays, television market analysis, program evaluation indicators, ratings have a monopoly position, is doing my part; from CCTV to prefectural-level television stations, from television advertising business strategy to determine the specific programs to go, the ratings have almost killed The power of From the television’s macro decision-making to programming, from the program quality assessment to the advertising time price, the role of ratings has become increasingly prominent. Nowadays,