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中央厨房生产+电话和网络订购+免费送货上门+情感营销=窝夫小子的成功之道1999年,周京海的一位香港朋友到北京来,发现内地的烘焙技术与港台有很大差距,便鼓动他合伙做西式甜点生意。于是他们创办了“窝夫小子”品牌,请来香港的职业西点师做产品研发,并在北京的大型商场租专柜进行销售。然而公司开业不久,周京海就发现想租到商场的好位置非常难,加上受商场客流量的限制,产品
Central kitchen production + telephone and Internet ordering + free home delivery + emotional marketing = Waffle boy’s success In 1999, Zhou Jinghai, a Hong Kong friend came to Beijing and found that the baking technology in the Mainland and Hong Kong and Taiwan have a big gap, He encouraged him to do a Western-style dessert business. So they founded “Waffer ” brand, please come to Hong Kong professional West Point product research and development, and in Beijing to rent a large shopping malls sales counters. However, shortly after the opening of the company, Zhou Jinghai found it very difficult to rent a good location for shopping malls, coupled with the restriction of shopping mall traffic. Products