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党的十六大报告指出:“文化的力量,深刻熔铸在民族的生命力、创造力和凝聚力之中。全党同志要深刻认识文化建设的战略意义,推动社会主义文化的发展繁荣”。 过去的两年中,京城报业呈现出繁荣发展和竞争日趋激烈的态势。北京日报报业集团和北京广电集团相继成立标志着北京市打造传媒产业“航空母舰”的开始;醒目的新闻媒体形象广告在北京街头构成抢眼的风景。
The report of the 16th CPC National Congress pointed out: “The strength of culture is profoundly cast in the vitality, creativity and cohesion of the nation, and all comrades in the party should profoundly understand the strategic significance of cultural construction and promote the development and prosperity of socialist culture.” In the past two years, the capital newspaper has shown a trend of flourishing development and increasingly fierce competition. The establishment of Beijing Daily Newspaper Group and Beijing Broadcasting and TV Group in succession marks the beginning of Beijing’s efforts to create an “aircraft carrier” for the media industry. The eye-catching news media image advertisements pose an eye-catching sight on the streets of Beijing.