据官方媒体报道,北京政府已经禁止了让影视明星在电视广告中扮演医生或患者、以此推销健康产品或化妆品的做法。《新京报》说,首当其冲的是这样的一则广告:一个年轻的女演员声称一种口服钙补剂使她年幼的儿子更聪明,个子也更高了。新华社援引一位市政府官员的话说:“包括影视明星在内的公众人物不应该以消费者的身份来推销产品,这样做很容易误导公众。”在前述的被禁广告中,这位女演员还 According to official media reports, the Beijing government has banned the sale of health products or cosmetics to movie stars as doctors or patients in television commercials. The Beijing Newspaper said the one that bore the brunt of the advertisement was that a young actress claimed that an oral calcium supplement made her young son smarter and taller. Xinhua quoted a municipal government official as saying: “Public figures, including film and television celebrities, should not market their products as consumers, which can easily mislead the public.” In the aforementioned banned advertisements, this Actress also