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企业做微信营销,不应盲目追求订阅用户数量,以为微信是拯救当前企业困局的利器。在以用户为中心的消费时代,需要与消费者平视地对话沟通。何为数字营销?如何走出传统网络营销的误区?身处大数据时代的工程机械企业究竟面临何种挑战?哪些企业的数字营销值得行业和企业借鉴?如何玩转微信、微博、搜索引擎等营销方式?在日新月异的信息技术时代里,中国工程机械
WeChat marketing companies do not blindly pursue the number of subscribers, that WeChat is to save the current corporate dilemma tool. In the consumer-centric consumer era, there is a need for dialogue and communication with consumers. What is the digital marketing? How to get rid of the misunderstanding of the traditional network marketing? In the era of big data engineering machinery enterprises are facing what challenges? Which enterprises digital marketing is worth learning from the industry and enterprises? How to play WeChat, microblogging, search engines Marketing? In the ever-changing information technology era, China Construction Machinery