品牌是商品价值链中附加值最高的一块,先攻国内再回攻国际,中国将会出现一批具有强大品牌竞争实力的国际企业。这是战略上的考虑,可以称为“曲线救国”。由于世界经济的不景气波及中国,众多广告主对于2009年的广告投入采取急刹车,很多广告主削减30%以 Brand is the highest value-added part of the commodity value chain, the first attack on the domestic and then back to attack the international, China will appear a group of international brands with strong brand competitiveness. This is a strategic consideration, which can be called “saving the nation by curve.” Due to the global economic downturn affecting China, many advertisers braked the brakes for advertising investment in 2009, and many advertisers cut their prices by 30%