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我国的社会经济在快速地发展,科学技术也在不断地进步和发展,各类移动终端和新兴网络媒体也在不断地涌现,对于广播电视媒体具有很大的挑战,无论传统的广告资源,还是赖以生存的人民大众,都在逐渐地被弱化,经营的空间也逐渐地变得狭窄,对于地市级的广播电视等相关传统媒体也是严峻的考验。该文对广播电视在新媒体背景下的营销策略进行了分析和研究。
The socio-economic development of our country is rapidly developing. Science and technology are also constantly improving and developing. Various types of mobile terminals and emerging online media are constantly emerging, presenting a great challenge to the radio and television media. Regardless of the traditional advertising resources, The popular people, who depend on them for survival, are gradually being weakened and their space for business gradually becoming narrower, which is also a severe test for the relevant traditional media such as radio and television at the prefectural level. This paper analyzes and studies the marketing strategy of radio and television in the context of new media.