长株潭城市群是湖南省经济实力最强、发展水平最高的核心经济区,旅游资源丰富,区位优势明显,但目前长株潭城市群还没有形成鲜明的旅游形象、资源整合度低、没有培育出有竞争力的品牌产品,它极大地影响了三市的旅游发展。实现长株潭城市群旅游发展的飞跃,必须从旅游产品的营销、旅游形象的策划和旅游促销策略上予以完善。 Changsha-Zhuzhou-Xiangtan City Cluster is the core economic zone with the strongest economic strength and the highest development level in Hunan Province. With rich tourism resources and obvious geographical advantages, the current urban agglomeration of Changsha, Zhuzhou and Xiangtan has not yet formed a clear tourism image with low integration of resources. Cultivate a competitive brand products, it greatly affected the tourism development of the three cities. Achieve a leap in the development of tourism in Changsha, Zhuzhou and Xiangtan urban agglomerations must be perfected from the marketing of tourism products, the planning of tourism images and the tourism promotion strategy.