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迪士尼不断进取,开发新项目,采用最新技术成果,这对迪士尼工作室的声望有极大地促进。然而,迪土尼也精明地抓住了不同领域中的各种公关机会。本文将概述迪士尼的一些推广策略,用以在社会不同阶层,不同年龄团体中提高自己的声望。到20世纪30年代初,迪士尼工作室不仅受到来自大众的称赞,在艺术圈内也有良好口碑。比尔·米库拉克(Bill Mikulak)有关画廊和博物馆展览的研究表明,尽管在20世纪30年代早期,也有来自其他工作室的一些动画美术作品,但是显然在这一领域中
Disney’s continuous improvement, development of new projects and adoption of the latest technological achievements have greatly contributed to the popularity of Disney Studios. However, Di Ti Ni is also smart to seize a variety of public relations opportunities in different fields. This article outlines some of Disney’s promotional strategies to raise its profile among different segments of society and at different age groups. By the early 1930s, Disney studios were praised not only by the public but also by the art scene. A study of Bill Mikulak’s exhibitions on galleries and museums shows that although there were some animated works of art from other studios in the early 1930s, it is clear that in this area