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中国移动是国有重要骨干企业,网络规模和客户规模列全球第一。从2006年9月开始,中国移动的综合通信服务产品飞信在江苏等9省市进行试商用,用户突破了2,000万。飞信融合语音(IVR)、GPRS、短信等多种通信方式,覆盖三种不同形态(完全实时的语音服务、准实时的文字和小数据量通信服务、非实时的通信服务)的客户通信需求,实现互联网和移动网间的无缝通信服务。在几个月的试商用期间,中国移动不断根据用户反馈完善飞信的界面、功能和服务,提升用户体验,先后推出了Fetion20061.0、Fetion20062.0等几个版本。2007年上半年,飞信已经相对稳定、成熟,支持飞信的终端日益增多,媒体界也进行了较多的报道,因此中国移动决定正式向全国推出。于是,一场宣布飞信正式商用的活动呼之欲出。但是,面对群雄并起、强者林立的即时通讯市场,作为后起者的飞信,如何才能引起新闻媒体的关注和好评,甚至一炮打响,引发客户的追捧呢?带着这样的思考,经过一个多月的酝酿和准备,“飞信沟通无限”——中国移动飞信正式商用新闻发布会召开了。项目主体:中国移动通信集团公司项目执行:北京广通诚业管理顾问有限公司
China Mobile is an important state-owned backbone enterprise with the largest network size and customer base in the world. Starting from September 2006, China Mobile’s comprehensive communications service product, Fetion, has been commissioned for commercial use in 9 provinces and cities such as Jiangsu Province, with over 20 million users. Fetion integration voice (IVR), GPRS, SMS and other communications, covering three different forms (fully real-time voice services, real-time text and small data communications services, non-real-time communications services) customer communication needs, Realize the seamless communication service between Internet and mobile network. During a few months of trial commercialization, China Mobile constantly improved Fetion’s interfaces, functions and services based on user feedback to enhance the user experience. Several versions of Fetion20061.0 and Fetion20062.0 have been released. In the first half of 2007, Fetion was relatively stable and mature, with more and more terminals supporting Fetion and more media coverage. As a result, China Mobile decided to officially launch it to the whole country. As a result, a formal announcement of business activities Fetion ready to come out. However, the face of the heroes and often, the strong instant messaging market, as the initiator of Fetion, how can cause the news media attention and praise, and even hit the ground, triggering the pursuit of customers? With this thinking, after a More months of brewing and preparation, “Fetion communication unlimited ” - China Mobile Fetion official business press conference was held. Project Principal: China Mobile Communications Corporation Project Implementation: Beijing Guangtong Chengye Management Consulting Co., Ltd.