产业融合视角下古村落旅游的转型与升级——以浙江兰溪诸葛八卦村为例

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古村落以其独特的建筑和历史文化成为旅游市场上独具吸引力的景点,而旅游业的发展也为古村落带来经济收益的增长,然而古村落旅游发展至今仍停留在观光旅游的初级阶段,旅游产品开发单一,吸引力逐渐弱化,面临严峻的挑战。本文从产业融合的视角下,分析了古村落旅游转型升级的必要性,并以诸葛八卦村为例,从横向拓展、纵向延伸、交叉渗透、区域合作四个方面构建了诸葛八卦村融合发展的具体方向,为古村落旅游的转型升级提供借鉴。 Ancient villages, with their unique architecture and history and culture, have become attractive attractions in the tourism market, and the development of tourism has also brought economic benefits to the ancient villages. However, the development of tourism in ancient villages still lags far behind that of tourist tourism Stage, the development of tourism products single, the attraction gradually weakened, are facing severe challenges. This article analyzes the necessity of the tourism transformation and upgrading of the ancient villages from the perspective of industrial integration. Taking Zhuge Bagua Village as an example, this paper constructs the integration of Zhuge Bagua Village from four aspects: horizontal development, vertical extension, cross infiltration and regional cooperation Specific directions for the transformation and upgrading of ancient village tourism to provide reference.
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