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随着现代社会的不断发展,我国农业的现代化建设进程也在逐步加快,农产品消费更是呈现出迅猛发展的势头。通过分析现代市场的需求,便能够清晰的看出人们在购买农产品的过程中不仅注重其质量、外观特色、品牌及附加值,而且还非常重视农产品的营养。本文具体论述当前农产品市场营销存在的问题和对策,有利于为农产品市场营销提供一些借鉴。
With the continuous development of modern society, the process of agricultural modernization in our country is also gradually accelerating. The consumption of agricultural products shows a trend of rapid development. By analyzing the needs of the modern market, we can clearly see that people not only pay attention to their quality, appearance, brand and added value in purchasing agricultural products, but also attach great importance to the nutrition of agricultural products. This article specifically discusses the current problems and countermeasures in the marketing of agricultural products, which will help to provide some references for the marketing of agricultural products.