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特许经营要求特许商有良好的声誉或品牌、独特的产品、专有技术的产品或服务,如果没有知名度较高的企业和产品作支撑,没有消费者对品牌产品的认同,特许权就会毫无使用价值,也就很难吸引到加盟者。创业者通常会选择有生命力的、被认可的产品体系作支撑,来减少自己独自开创事业的时间。因此,我们可以说,特许者的品牌和产品的独特性、核心技术在某种程度上也代表了其真正的实力。特许经营之所以能够成功,与特许者独占性的特殊资源是分不开的,即特许使用的产品和技术必须是不可模仿的,比如可口可乐、肯德基的配方一直都是一个谜。正是这不为外人所知的秘密能够成为其竞争力的重心,而在对仙妮蕾德产品的了解和分析中,其配方独特、浓缩高效、品质高优、安全可靠的特性让我们很欣喜地看到了这种优势。
Franchise requires franchisors have a good reputation or brand, unique products, proprietary technology products or services, if there is no well-known enterprises and products for support, there is no consumer recognition of branded products, concessions will cents No use value, it is difficult to attract franchisees. Entrepreneurs often choose to have a viable, approved product system as a support, to reduce their time to start their own business. Therefore, we can say that the uniqueness of the franchisor’s brand and product and the core technology to some extent also represent its true strength. The reason franchising succeeds is inseparable from the special resources of exclusive franchise. That is, the franchised products and technologies must be imitable. For example, the formula of Coca-Cola and KFC has always been a mystery. It is the secrets that are not known to outsiders that can become the center of their competitiveness. In the understanding and analysis of Sunrider products, we are very pleased to see its unique formulation, high concentration efficiency, high quality and safety and reliability To this advantage.