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2016年全年,中国重汽集团整车销售突破20万辆,同比大增28.4%。作为销量顶梁柱的中国重汽集团销售部(以下简称“销售部”)居功至伟,全年累计终端销售64460辆,以同比30.1%的大幅增长完美收官。过去一年,销售部旗下豪沃、豪瀚两个品牌均表现出色。2016年,分别定位于中高端和经济型重卡的豪沃、豪瀚品牌,前者备受认可、快速上量;后者根扎市场,稳步增长,以“掎角”之势出击市场,为销售部扩大销售、争取市场份额创造了条件。
In 2016, CNHTC Group’s vehicle sales exceeded 200,000 units, an increase of 28.4% over the same period of previous year. As the mainstay of sales, CNHTC Group Sales Department (hereinafter referred to as “Sales Department”) achieved a great success with a total terminal sales of 64,460 units, ending the year with a sharp increase of 30.1% YoY. Over the past year, the sales department’s HOWO, Haohan two brands have performed well. In 2016, the HOWO brand and the HAOHIN brand, which are located in the high-end and the economy heavy-duty trucks, respectively, were highly recognized and scored rapidly. The latter market grew steadily and hit the market with the " For the sales department to expand sales and gain market share to create the conditions.