对于工业厂商而言,品牌的建设是一个循序渐进的过程,一定要经历一个品牌建设周期,通常以年为单位。这与我们熟知的大众消费品完全不同,大众消费品可以采用短时间的突击方式进行品牌强势推荐。工业产品,面对的是理性的工业用户市场,具有购买决策周期长、需求数量相对消费品来说小、品牌忠诚度高等特点。工业产品的新品牌,还需要改变用户的使用习惯,这个过程 For industrial manufacturers, the brand building is a gradual process, must go through a brand building cycle, usually in years. This is completely different from the mass consumer products that we are familiar with. Mass consumer products can be strongly recommended by the brand in a short time. Industrial products, the face of the rational market for industrial users, with a long period of purchase decision-making, the number of consumer products is relatively small demand, higher brand loyalty. The new brand of industrial products, but also the need to change the user’s habits, the process