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日前,被命名为《符号篇》的中国电信广告片,在中央电视台闪亮登场,一个代表沟通的符号,一句“世界触手可及”的口号,引来行业和媒体无数关注的目光。新的定位没错,广告的推出,既标志着中国电信新的企业品牌定位的确立,也标志着新的品牌口号的启用,更预示着历练了南北分拆、海外上市等一系列重大的重组改革之后,中国电信将一改以前一贯“低调”的宣传策略,要加大宣传力度,加强品牌整合,加固品牌价值。
Recently, China Telecom’s commercials, entitled “Symbols,” debuted on CCTV. A symbol of communication and a phrase of “world reach” attracted the attention of countless industries and the media. New positioning right, the introduction of advertising, not only marked the establishment of China Telecom’s new corporate brand positioning, but also marks the opening of the new brand slogan, but also heralded the North-South spin-off, overseas listing and a series of major restructuring After the reform, China Telecom will change the previous “low key” publicity strategy, to step up publicity efforts to strengthen brand integration, strengthening the brand value.