在中国这个特定的文化和市场环境中,消费者对古老的东西一直有一种特殊的偏爱,而对特殊年代生活的记忆常常让那些曾经为消费者带来某些甜蜜感的消费品成为某种特殊的符号,这让许多国产老品牌似乎看到了重返市场的曙光。老品牌重出江湖的消息对于许多消费者来说,是对那份已经远去的童年和少年甜蜜记忆的回 Consumers have always had a special preference for ancient things in this particular cultural and market context in China, and memories of a particular age often make certain consumer products that once gave consumers some sweetness a special Symbol, which makes many domestic old brands seem to see the dawn of returning to the market. For many consumers, the news of the old brand being reborn is a return to the sweet memory of the far-away childhood and adolescence