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在洗发用品市场上,能与宝洁公司的产品一争上下的民族品牌并不多,重庆奥妮却是其中很坚强也很出色的一个。奥妮品牌的快速成长,广告的作用功不可没。奥妮的广告几经改版,其中不乏精彩之作。从单篇看,几乎每次投放的新作,都颇受注目和好评。若把这些广告连起来看,广告中的奥妮,似是一位风情万种的俏佳人,每次都在展现不同风采,却又让人觉得看的不够真切。每次都有新感觉的效果,不知是奥妮有意为之,还是情不自禁的表现。与竞争者的广告进行比较,不难看出,奥妮广告在艺术水准、制作水平上绝对不差,但在激发欲
In the shampoo products market, there are not many national brands that can compete with P & G’s products. Chongqing Oni is one of the very strong and outstanding ones. Ao Ni brand rapid growth, the role of advertising contributed. O’Neill’s ad several revision, many of them wonderful. From a single article, almost every release of the new work, are very popular and praise. If you put these ads together to look at the ads, O’Neill, seems to be a kind of Wan Qiao beauty, each showing a different style, but make people think that is not enough to see real. Every time there is a new feeling of effect, I do not know Ao Ni intent, or can not help but performance. Compared with competitors’ advertisements, it is easy to see that O’Neal’s advertisement is not bad at art level and production level. However,