多样化的社会需求与单一化、同质化的发展目标的矛盾,是当前中国高等教育发展中亟待解决的难题。高等院校艺术设计专业招生规模急剧扩大,对当前的设计教育产生了诸多负面影响。本文从民办高校艺术设计专业同质化的现状入手,提出民办高校艺术设计专业要结合自身教学特点建构差异化的发展之路。 The contradiction between diversified social needs and the goal of homogenization and homogenization is a problem to be solved urgently in the development of Chinese higher education. The rapidly expanding enrollment of art design students in colleges and universities has had many negative influences on the current design education. This article starts with the status quo of the homogenization of the art design specialty in private universities and puts forward that the art design specialty of the private university should construct a differentiated development path based on its own teaching characteristics.