从全世界范围来看,影视旅游产生至今已四十余年时间。而我国,影视旅游业是上世纪九十年代初才开始起步的。尽管部分旅游界学者认为我国影视旅游业潜力无限,并逐渐将目光投向影视旅游的研究,然而当前我国影视旅游的实践却面临巨大的难题。本文首先探讨影视旅游的内涵界定,并指出我们当前影视旅游业的困境;其次结合案例及国外的相关文献分析外国影视旅游业的成功经验;最后指出体验和参与是影视旅游的本质,也是我国未来影视旅游业的取向。 From all over the world, film and television tourism has produced more than 40 years. In our country, film and television tourism started its operation only in the early nineties of last century. Although some tourism scholars think that the potential of film and television tourism in our country is unlimited, and gradually turn their attention to the study of film and television tourism, the current practice of film and television tourism in our country faces huge challenges. This article first explores the connotation of film and television tourism and points out the dilemma of the current film and television tourism industry. Secondly, it analyzes the successful experiences of foreign film and television industry by combining the cases and foreign literature. Finally, it points out that the experience and participation are the essence of film and television tourism and also the future of our country Film and television tourism orientation.