在经济全球化过程中,我国学术界和企业界都认识到建构企业慈善战略的必要性和重要性,而该战略的提出必须基于企业员工、企业产品、企业的利益相关者以及外部社会四个层面,通过改变企业慈善观念、制定慈善战略框架、变革组织、善因营销等途径实现企业慈善行为的战略化。 In the process of economic globalization, both academic circles and business circles in our country recognize the necessity and importance of building a corporate philanthropy strategy. The proposed strategy must be based on four aspects of employees, corporate products, corporate stakeholders and external society Level, by changing the concept of corporate philanthropy, the development of charity strategic framework, organizational change, good marketing and other means to achieve the strategic corporate philanthropy.