在旅行社管理中,旅行社营销管理占据着非常重要的地位,近些年旅行社营销管理虽然进展巨大,但在营销管理上还存在营销手段单一、中间环节过多、部门设置不合理、忽视自身形象等问题。所以应该加强旅行社的品牌管理、注重市场调研,采用多种营销策略促进旅行社间注重产品种类与深度开发转化,深挖产品潜力,形成品牌成势,获得更长久的生命力。 In travel agency management, travel agency marketing management occupies a very important position in recent years, although the marketing management of travel agency has made great progress in marketing management, there is still a single marketing tool, too many intermediate links, department settings unreasonable, ignoring their own image problem. Therefore, we should strengthen the brand management of travel agencies, pay attention to market research, using a variety of marketing strategies to promote travel products focus on product type and depth of development and transformation, digging product potential, the formation of the brand into the situation, access to longer-term vitality.