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移动互联改变了信息和人的二元关系,加速了传统行业的转型升级。从工业时期到移动互联时代,互联网的“链接思维”起到主导作用,商业要素连接实现快速、多维、体验和无边界,由此衍生出新的4C商业模式,即共同创造、产品智慧、社群生存和组织网络。面对多元化的市场环境,企业应积极变革,缩短战略规划周期,构建扁平化、柔性化组织结构,由“产品中心”向“客户中心”转化,全面“去中介化”以及培育“生态竞争优势”等。
Mobile Internet has changed the binary relationship between information and people, accelerating the transformation and upgrading of traditional industries. From the industrial era to the era of mobile Internet, the “link thinking” of the Internet plays a leading role. The business elements are connected in a fast, multi-dimensional, experiential and borderless way. As a result, a new 4C business model is created, namely co-creation and product wisdom , Community survival and network organization. In the face of diversified market environment, enterprises should actively change, shorten the period of strategic planning, and build a flat and flexible organizational structure, from “Product Center” to “Customer Center” “And cultivate ” eco-competitive advantage "and so on.